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AI visibility for online stores

See which of your products AI mentions, and who it mentions instead

We ask ChatGPT, Google AI Overviews, Gemini and Perplexity the questions shoppers are likely to ask about what you sell. You see your mention rate, which products come up, and where AI sends your buyers instead.

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Free: 15 questions on ChatGPT and Google AI Overviews, no card.

Asks
Works with Shopify WooCommerce Magento

northpeak.example · this week

Example

Mentioned in

8 of 15 questions

ChatGPT 40%
AI Overviews 33%
Gemini 47%
Perplexity 27%
Infrared sauna blanket 6 questions
LED light therapy mask 2 questions
Red light therapy panel Not mentioned

Not mentioned

“best red light therapy panel for back pain”

Mentioned instead: RadiantCo TheraGlow

The problem

There's no Search Console for ChatGPT

Shoppers ask AI what to buy, and the answer names specific products. Most stores can’t see whether theirs are among them.

ChatGPT ChatGPT
What's the best running shoe under $100 for flat feet?

Top picks for stability and value:

1
StrideMax Pace 2
Best stability under $100
2
Cloudline Glide
Great for daily training
3
Terra Run Flex
Wide-foot friendly
Sources RunReview GearLab FleetTrack
Your store isn't mentioned

Questions shoppers are likely to ask AI:

› "What's the best running shoe under $100 for flat feet?"
› "Recommend an espresso machine for a small kitchen, under $500."
› "I need a winter coat for hiking in the Pacific Northwest."

If you’re not in the answer, the buyer never sees you.

What we actually find

Not just whether AI mentions you. What it gets wrong.

From reports we ran on real stores in September 2026. Names withheld; every finding checked against the raw AI answer.

ChatGPT Exhibit A
best telescoping lanterns for camping
  1. #1 Your lantern, model A Reseller · Chile · CLP ✕
  2. #2 Your lantern, model B Reseller · Chile · CLP ✕
  3. #3 Your lantern, model C Your store ✓
  4. #4 Your lantern, model D Reseller · Chile · CLP ✕
  5. #5 Your lantern, model E Reseller · Australia · AUD ✕
Source cited under every product: your homepage

4/5

product links sent the buyer to another country.

ChatGPT listed five of the store’s lanterns, then linked resellers in Chile and Australia.

ChatGPT Exhibit B

best bike panniers for commuting to work

Linked a same-name company

The link went to an unrelated firm’s domain. Both pages were 404s.

AI Overviews Exhibit C

what size bell tent for a family of four

Used your video, named no one

Its sources include the tent maker’s own video. The brand isn’t mentioned.

AI Overviews Exhibit D

highest-rated low-sugar granola

Cited your award, picked KIND

It cited a magazine naming the store’s granola, then recommended KIND.

Where does AI send your buyers?

Your products, the questions shoppers are likely to ask, and where every link goes, on ChatGPT and Google AI Overviews.

Start free Or read the 27-store study

Product-level visibility

Not "brand mentions." Which products win.

We tie every mention and citation to the exact product page: which products AI mentions, which never come up, and who it mentions instead.

Your pages in AI search

5 of 61 tracked pages linked by AI · last run

NORTHPEAK | Elevate You Homepage
northpeak.com
best infrared sauna blanket under £400 is northpeak better than RadiantCo
5x cited
NORTHPEAK Infrared Sauna Blanket + FREE Kit Product
northpeak.com/products/sauna-blanket
northpeak vs Lumalux for sauna blankets
1x cited
NORTHPEAK LED Mask · Light Therapy Mask Product
northpeak.com/products/led-mask
northpeak vs TheraGlow for LED masks
1x cited
Does Infrared Light Make You Happy? Other
northpeak.com/blogs/news/infrared-light
sauna blanket with adjustable temperature
1x cited
Mention rate · latest run
ChatGPT 40%
AI Overviews 47%
Learn more about AI Visibility →

Competitors

See who AI mentions instead, and what it relies on

The brands AI mentions for your questions, including ones you didn’t know about, and the reviews, round-ups and videos behind those answers: where to get reviewed, listed or featured next.

Sources behind answers that didn’t mention you

Example
Best red light therapy devices, tested Mentioned instead: RadiantCo, TheraGlow 5 of 15 questions
Red light panels compared: 6 months later Mentioned instead: TheraGlow 3 of 15 questions
RadiantCo Pro panel review Mentioned instead: RadiantCo 3 of 15 questions
r/biohackers: panel recommendations for back pain Mentioned instead: RadiantCo, Lumalux 2 of 15 questions

How it works

Add your store, review the questions, see the answers

  1. 1

    Add your store

    Enter your store URL. No theme edit or code.

  2. 2

    Review the questions

    We write questions shoppers are likely to ask from your catalog. Edit them or add your own.

  3. 3

    See the answers

    Every answer, who it mentions, and where its links go. Weekly on paid plans.

Free

Start with 15 questions

On ChatGPT and Google AI Overviews. No card.

Start free →

One-time · $49

Get the AI audit

50 questions on all four AI assistants, with a re-check after 30 days.

See the audit →

On Shopify? Use the app

Frequently asked questions

AI visibility is how often AI assistants like ChatGPT, Gemini and Perplexity mention your store and products when shoppers ask what to buy, and whether Google’s AI Overviews mention you in search. Answers change from run to run, so we measure a mention rate across many questions, not a rank.
Mostly what other sites say about it. Studies of AI answers find that mentions in reviews, “best of” round-ups, YouTube videos and forums track AI visibility far more closely than backlinks or schema markup. For product results, complete product data (Shopify Catalog, Google Merchant Center), ratings, price and stock matter most. Your own pages need to be reachable and readable, but extra markup on its own has shown no measurable lift.
Several tools now track products, not only brand names. SearchMention checks the price AI quotes against every variant price on your live product page, and shows where AI sends the buyer: your store, Amazon, a reseller, another country’s storefront or a dead page. Every finding is checked against the raw AI answer and your own product page. And we work with WooCommerce and Magento stores as well as Shopify.
We write questions shoppers are likely to ask from your catalog, you review them, and we ask each assistant live, with web search on, every week on paid plans. For Google AI Overviews we read the real google.com results page for your store’s country and language.
Shopify, WooCommerce, Magento, BigCommerce, PrestaShop and custom storefronts, with nothing to install: add your store URL and we read your sitemap. Shopify stores can also use our app. Free and Starter use ChatGPT and Google AI Overviews; Growth, Agency and the one-time AI audit add Gemini and Perplexity.

Find out what AI says about your store

Add your store and your first answers arrive the same day. Free to start.

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