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AI Visibility Tracking

Find out which AI prompts
actually mention your store

Shoppers ask ChatGPT for product recommendations, and Google now answers their searches with AI Overviews. We run your buyer prompts through ChatGPT, Google AI Overviews, Gemini, and Perplexity and tell you whether your store gets named — and who shows up instead.

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We track
ChatGPT ChatGPT Google AI Overviews AI Overviews Gemini Gemini Perplexity Perplexity

The problem

You can't optimize for AI search if you can't see it

Google Search Console shows you Google rankings, but not which shopping questions Google's AI Overview answered with your store — or with a competitor. For ChatGPT, Gemini, and Perplexity there's no equivalent at all. Buyers are asking AI for product recommendations right now, and most stores can't see whether they're being mentioned.

Real prompts a real shopper might run today:

› "What's the best running shoe under $100 for flat feet?"
› "Recommend an espresso machine for a small kitchen, under $500."
› "I need a winter coat for hiking in the Pacific Northwest, where should I look?"

These get answered with specific product and brand names. If you're not in the answer, the buyer never sees you.

How it works

Connect your store, prompts run themselves

We auto-generate a set of buyer-shaped prompts from your catalog and categories — the kind of queries shoppers actually use. Then we run them against every supported AI model on a schedule. You get a side-by-side view of who got mentioned, who got cited, and who showed up instead of you.

  1. 1

    Drop in your store URL

    We import your sitemap, classify pages, and pull product categories.

  2. 2

    Prompts auto-generate

    An LLM writes 20–50 buyer-shaped queries from your categories. Edit, add your own, or start from scratch.

  3. 3

    Runs every week, automatically

    Each prompt runs in ChatGPT and Google AI Overviews, plus Gemini and Perplexity on Growth. We parse mentions, citations, sentiment, and which competitors show up.

AI Visibility Tracking — prompt results across ChatGPT, Gemini, and Perplexity

What you'll see

Visibility, broken down the way you actually need it

Mention rate per model

% of prompts that mention your brand, engine by engine: ChatGPT, Google AI Overviews, Gemini, and Perplexity. Find out which one is your strongest — and which is leaving you out.

Top-performing prompts

Which queries you win consistently across models. These are your earned-attention themes — double down on the content that's getting you cited.

Underperforming prompts

Queries that should mention you but don't. Each one comes with the full AI response so you can see who got picked instead and why.

Competitor visibility

Tracked competitors plus newly discovered ones (brands AI keeps mentioning that you didn't tell us about). Your AI search competitive set, surfaced for you.

Citation tracking

When AI cites a URL, we capture it — yours and competitors'. On paid plans we also score the cited competitor pages so you can see what they're doing right.

Trend over time

Run-over-run change so you can tie visibility shifts to specific changes you made — schema fixes, new content, robots.txt updates.

Why it matters

AI shopping isn't theoretical anymore

700M+

Weekly active ChatGPT users (2026)

38%

Of US adults use AI for product research

$11B+

AI-influenced ecommerce spend, projected 2026

Numbers shift fast — the directional point is that AI shopping is past the "will it happen" stage.

Pair with

Visibility tells you the result. These tell you why.

AI Readiness

Score whether AI can read your store at all

If your pages don't pass schema, crawler, and indexability checks, no amount of prompt tracking will help. Start here. Free scanner, no signup.

AI Traffic

Track AI bots and clicks hitting your site

Visibility is what AI says. AI Traffic is what reaches your storefront — bot crawls and ChatGPT/Perplexity referral clicks in one timeline.

Frequently asked questions

We call each AI provider directly through their API with web search enabled — OpenAI Responses API for ChatGPT (gpt-4.1-mini with web_search), Gemini 2.5 Flash with Google Search grounding, and Perplexity Sonar on Growth. For Google AI Overviews we read the real google.com results page for your market and take the Overview box and its sources. So you're seeing what a real shopper would see, not a cached or simulated answer.
We auto-generate them from your catalog. After importing your sitemap and classifying pages, an LLM writes 20–50 buyer-shaped queries based on your product categories. You can edit, add, or remove any prompt — they're not locked in.
A mention is when the AI response references your brand or product by name. We also track citations (when the AI links to your URL specifically) and sentiment (positive, neutral, negative). All three are surfaced separately so you can see the difference between getting named-dropped vs actually getting clicked.
Once a week on Starter (Mondays) and twice a week on Growth and Agency (Mondays and Thursdays). You can also trigger a manual run any time from the dashboard. Free accounts get one manual run as a taste — after that, subscribe to keep tracking.
Yes, on Starter and above. For every tracked prompt we read the real google.com results page for your store's country and language, then record whether Google showed an AI Overview, whether it named your store (including as a Google Shopping product card), and which sources it cited. When Google shows no Overview for a search, we mark it No Overview instead of counting it as a miss. This is separate from Gemini: the two name different brands most of the time, so we report them as separate engines.
The free trial runs ChatGPT. Starter adds Google AI Overviews, the AI summary at the top of Google results. Growth and Agency add Gemini and Perplexity. Claude and others are on the roadmap — we add a model only when we can see the kind of grounded, web-search-enabled answers shoppers actually see.
Ahrefs and Semrush are built around Google keywords: where you rank, and whether an AI Overview appears for a keyword you track. We start from the questions shoppers ask about your products, check ChatGPT, Gemini, and Perplexity as well as Google's AI Overview, and tie each lost answer to the product page and the competitor behind it. There's no fixed "rank" in an AI answer because it varies by phrasing and run, so we report mention rate, citation rate, and competitor share over many runs.

Track your AI visibility in 5 minutes

Connect your store, and we'll generate prompts and run your first batch the same day. Free trial on Starter and Growth.

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