Comparison · Updated Oct 2026 · We build SearchMention
SearchMention
SearchMention vs Peec for ecommerce stores
Peec is a serious brand AI analytics platform with AI Shopping for ChatGPT's shopping carousel. SearchMention checks the written AI answer against your live product pages: the price it quotes, where each link goes, and whether that page exists.
Who each tool is for
Pick SearchMention when
You run a product catalog on Shopify, Magento, or WooCommerce and want to know when AI quotes the wrong price, links a reseller abroad or a dead page, or cites your page without naming you, with each finding checked against the raw answer.
From free taste → Starter $29/mo
Pick Peec when
You're a marketing or SEO team or an agency (3,000+ brands and agencies on Peec) that wants daily share of voice across ChatGPT, AI Overviews, AI Mode, Perplexity, Gemini, and Copilot, MCP + Looker reporting, and AI Shopping metrics inside one analytics platform.
Paid from $95/mo (Starter)
Peec tracks products and compares the shopping carousel price with your catalog. We don't claim to be the only product-level tool. The fork is shopping carousel analytics vs checking the written answer, its links, and its prices against your live pages.
At a glance
| Capability | SearchMention | Peec AI |
|---|---|---|
| Primary job | Catalog citations, readiness fixes, AI Traffic | Brand AI analytics + share of voice |
| Platforms | Shopify, Magento, WooCommerce | Any domain; shopping catalog from Shopify, CSV, or Google Merchant Center |
| SKU / product-level tracking | Yes — citations roll up to product URLs | Yes — AI Shopping (ChatGPT carousel): win rate, position, share of voice per product |
| Price check | Price quoted in the written answer (ChatGPT, AI Overviews) vs every variant price on the live product page | Carousel price vs catalog price; fact-checking against facts you set |
| Where AI sends the buyer | Domain of each product and source link: your store, Amazon, a reseller, another country's storefront, a dead page | Top merchants and shopping source visibility |
| Brand SoV + sentiment (daily) | Competitor visibility on prompts | Core strength — visibility, position, sentiment, SoV |
| Lost-prompt who won | Yes — competitor + product fix diagnosis | Gap analysis + recommended actions (brand frame) |
| AI readiness / on-page scoring | Core — schema, content, crawl checks per URL | Crawlability audit; lighter catalog fix loop |
| BI / MCP / Looker | Shareable visibility report | MCP, Looker Studio, API, CSV exports |
| AI referral vs bot split | Yes (AI Traffic at the edge) | AI referrals + crawl insights |
| Models (typical paid tier) | ChatGPT + Google AI Overviews (Gemini + Perplexity on Growth) | ChatGPT, AI Overviews, AI Mode, Perplexity, Gemini, Copilot (brand plans pick 3); daily |
| Free starting point | Free readiness scan + prompt taste | No free plan listed; free pitch projects for agencies' prospects |
| Paid entry (public) | $29/mo Starter | $95 Starter · $245 Pro · $495 Advanced |
| Agency plans | $149/mo Agency: unlimited client stores, white-label shareable reports | $245 / $495 / $795: pitch projects, shareable dashboards, client seats |
Peec pricing and features checked against peec.ai/pricing, peec.ai/pricing-agencies, and peec.ai/ai-instructions (Oct 5, 2026). SearchMention: pricing.
When to pick Peec
Choose Peec when AI search is a marketing intelligence program, not a catalog ops ticket queue. Peec serves 3,000+ brands with daily visibility, position, and sentiment across the models you select, plus brand perception, source analytics, and agent-driven recommended actions. If your team already lives in Looker or wants MCP-connected dashboards, Peec's integration depth is a real advantage.
Peec's AI Shopping, with the catalog fetched from Shopify or uploaded by CSV or Google Merchant Center, tracks win rate, position, share of voice, the price the AI cites versus your catalog price, and top merchants in ChatGPT's shopping carousel. That makes it a credible option for ecommerce teams. Agencies get their own plans ($245, $495, $795/mo) with free pitch projects to audit prospects before they sign, and shareable dashboards.
When to pick SearchMention
Choose SearchMention when you're a catalog merchant asking what the written AI answer gets wrong about your products: a price that doesn't match any variant on your live page, a product link that goes to a reseller abroad or a dead page, a review of yours cited in an answer that names someone else. We import your sitemap, run buyer prompts in ChatGPT and Google AI Overviews, and check each finding against the raw answer and your own page.
Magento and WooCommerce stores get first-class support. Start with the free AI readiness scan, then add AI Visibility and AI Traffic when you need recurring prompt runs and human-vs-bot referral data.
Where they actually differ
Brand analytics platform vs catalog ops
Peec's center of gravity is brand-level AI search analytics: share of voice, sentiment, source classification, brand perception gaps, and executive reporting. AI Shopping extends that story to SKUs. SearchMention inverts the default: the product URL is the unit of work — readiness score, citation count, and lost-prompt diagnosis all attach to catalog pages. Both can answer "which product?" now. Peec answers it from ChatGPT's shopping carousel inside a marketing analytics frame; SearchMention answers it from the written answer and checks it against your live product page.
Readiness scoring depth
SearchMention's AI Readiness checks run against your imported sitemap — schema, structured data, content signals, and platform-specific patterns for Shopify, Magento, and WooCommerce. Peec includes crawlability audits and gap analysis oriented toward brand visibility opportunities. If your bottleneck is "my product pages are technically weak," SearchMention's free scan path is the faster on-ramp; if it's "how does our brand narrative compare across engines," Peec is deeper.
Integrations vs edge traffic
Peec's MCP server, Looker Studio connector, REST API, and automated reporting are built for teams that pipe AI visibility into existing dashboards. SearchMention's AI Traffic differentiator is first-party measurement at the edge — separating human AI referrals from bot crawls when GA4 mislabels ChatGPT clicks as Direct. Peec tracks AI referrals and crawl insights too; the design center differs (stack integration vs merchant attribution loop).
Pricing and buyer stage
Peec Starter at $95/mo (three models, daily tracking) scales to Pro ($245) and Advanced ($495) for teams managing multiple projects and deeper reporting. SearchMention Starter at $29/mo targets a founder or small ecommerce team that needs product citations and competitors without funding a brand analytics program. Peec is the right buy when marketing ops budget exists; SearchMention when catalog ROI is the proof point.
Which price gets checked
Peec compares the price in ChatGPT's shopping carousel with the price in your catalog, and its fact-checking compares answers with facts you set. SearchMention reads the price AI quotes in the written answer, in ChatGPT and Google AI Overviews, and compares it with every variant price on the live product page, so a larger size isn't reported as a wrong price. Different surfaces: if your buyers see the carousel, Peec covers it; if they read the answer text, we do.
Pricing
Peec AI
- Starter $95/mo — SEO/content managers, 3 models, daily tracking
- Pro $245/mo — sophisticated AI search tracking + insights
- Advanced $495/mo — multi-project teams, deeper reporting
- Enterprise — custom (SSO, onboarding, agent skills)
- Agency plans $245 / $495 / $795/mo — about 15% less billed annually
SearchMention
- Free readiness scan + free prompt-monitoring taste
- Starter $29/mo — ChatGPT + Google AI Overviews, product citations, competitors
- Growth $99/mo — adds Gemini + Perplexity and higher query volume
- Agency $149/mo — unlimited client stores, pooled queries, white-label reports
Peec costs more and covers more: six engines, daily share of voice, MCP, Looker, and the shopping carousel. SearchMention covers fewer engines and checks the written answer against your pages. Paying Peec prices without using its analytics is waste; buying SearchMention when you need Looker-connected brand perception is under-buying.
Honest take
Peec is one of the strongest brand AI analytics tools in 2026, with more funding (about $29M) and a larger team (70+) than we have. It is not "brand-only": AI Shopping tracks products, win rate, position, and carousel price versus catalog price. Where Peec is stronger: engine coverage, analytics depth, integrations, and agency tooling such as pitch projects. We fit when the buyer is a catalog merchant, including on Magento or WooCommerce, who wants the written answer checked against their own pages: wrong prices, links to resellers or dead pages, and reviews of theirs cited in answers that name someone else.
Marketing team or agency with Looker and a $245/mo budget → Peec. Founder with 800 SKUs asking what ChatGPT says about them and where it links → SearchMention.
FAQ
- What are Peec AI alternatives for Shopify?
- For checking the written AI answer against your live product pages (prices, link destinations, dead pages), and for Magento or WooCommerce, SearchMention. For brand share of voice with MCP/Looker and AI Shopping carousel metrics, Peec remains excellent, not a downgrade.
- Is SearchMention a Peec alternative?
- Yes for ecommerce catalog workflows. No if you need Peec's MCP/Looker stack and multi-project brand analytics at Peec's tier structure.
- Does Peec track products?
- Yes. AI Shopping uses your catalog (Shopify fetch, CSV, or Google Merchant Center) and tracks win rate, position, share of voice, and carousel price versus catalog price in ChatGPT's shopping carousel. SearchMention maps citations in the written answer to product URLs; choose by the surface you care about, not the checkbox.
- Which supports Magento?
- SearchMention natively, including catalog sync. Peec tracks any domain, and its shopping catalog comes from Shopify or a CSV / Google Merchant Center upload.
- Can agencies use both?
- Some do: Peec for client brand dashboards and pitch projects, SearchMention for ecommerce clients who need the answers checked against their product pages. Most pick one per client.
See which products AI actually cites
Peec excels at brand analytics. If your question is which catalog URLs win buyer prompts — start with a free readiness scan.